A World Champion chooses Luxembourg

LFT launches an unconventional video to promote congress tourism

Luxembourg for Tourism (LFT) and Cluster MICE have just produced a new video to promote Luxembourg as a meetings, incentives, conferences and events (MICE) destination. They invited Viki Gomez to share his experience of Luxembourg as a hub for business encounters, which, he reveals, enabled his professional growth. The BMX World Champion rides around the capital on two wheels performing spectacular acrobatics around the most emblematic sites of the MICE sector and the nation in general: Kirchberg and the Place de l'Europe, the Neumünster Abbey, the Grand Ducal Palace and more.

The city and regions as a professional playground

Highlighting the proximity of the various tourist regions, Viki Gomez also escapes to Belval and the Moselle valley, telling his story across urban, historical and natural sites. Embodying the values of Luxembourg’s nation branding (openness, dynamism and reliability), Viki Gomez attributes his success to the context of the Grand Duchy, which favours opportunities and professional meetings.

Representing the richness and variety of Luxembourg as a MICE destination, the promotional video aims to attract the attention of organisers of international events and congresses, as well as associations and business decision-makers. It was directed by Andy Lamesch, a young independent Luxembourg director.

Watch the video

Publication date
13 September 2018
Luxembourg for Tourism
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